Wednesday, November 19, 2008

Mickey Mouse turns 80

Mickey Mouse turns 80 years old today, and there's not a gray hair on him. Sure, he's a little rounder, a little squatter, and he's been wearing the same clothes for decades, but all in all he looks pretty good. Sure, Mickey hasn't had a movie in two years (his last one went direct-to-video), but his cheerful face remains one of the most recognizable images in the world, even beating out Santa Claus. Disney threw a big party for the mouse's 75th birthday, so this year's festivities will be comparatively subdued. But TIME has been following the adorable mouse since the beginning, and 80 years is still a big number to us. (Read TIME's 1937 cover story on Walt Disney)

Mickey's story, however, starts with a rabbit. Disney Brothers Studio was just another cog in Universal Pictures' animation machine when, in 1927, Walt Disney created a character called Oswald the Lucky Rabbit. With his round, white face, big button nose and floppy black ears, the smiling Oswald was an instant hit and Universal ordered a series of shorts. When Disney met with executives to negotiate another contract in 1928, the rabbit was still riding high and the animator thought he had the upper hand. Instead, the studio told him that it had hired away all of his employeees and retained the rights to Oswald. Univesral offered to keep Disney if he took a lower salary, but he refused. He and Ub Iwerks — the one loyal animator who stayed with Disney Bros. — returned to work and held a series of hair-pulling, late-night brainstorming sessions for Oswald's replacement. They shortened the ears, added some extra padding around the middle, and turned the rabbit into a mouse. Named Mortimer. The moniker didn't last; there are a number of tales attempting to explain how and why — the most popular being that Disney's wife hated the name and suggested its replacement — but soon he was ready for his debut as Mickey.


Mickey Mouse in Steamboat Wille, 1928

The first two Mickey shorts drew no attention, but then came Steamboat Willie, the first animation to feature synchronized music and sound effects, hit the screen. The film premiered in New York on Nov. 18, 1928 and was an instant hit. A series of Mickey Mouse shorts appeared within a matter of months — including Plane Crazy, a short that predated Steamboat Willie in which Mickey plays a rodent Charles Lindbergh. The mouse was a national fad by the end of the year, and it wasn't long before the real genius of Walt Disney kicked in: marketing. Walt quickly started up a line of Mickey merchandise, and within two years the Mickey Mouse Club, a fan club for children, was up and running.
written by: Claire Suddath

Kristin celebrated her 5th birthday with Mickey and Minnie

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